group preference
PG$^2$Net: Personalized and Group Preferences Guided Network for Next Place Prediction
Li, Huifeng, Wang, Bin, Xia, Fan, Zhai, Xi, Zhu, Sulei, Xu, Yanyan
Predicting the next place to visit is a key in human mobility behavior modeling, which plays a significant role in various fields, such as epidemic control, urban planning, traffic management, and travel recommendation. To achieve this, one typical solution is designing modules based on RNN to capture their preferences to various locations. Although these RNN-based methods can effectively learn individual's hidden personalized preferences to her visited places, the interactions among users can only be weakly learned through the representations of locations. Targeting this, we propose an end-to-end framework named personalized and group preference guided network (PG$^2$Net), considering the users' preferences to various places at both individual and collective levels. Specifically, PG$^2$Net concatenates Bi-LSTM and attention mechanism to capture each user's long-term mobility tendency. To learn population's group preferences, we utilize spatial and temporal information of the visitations to construct a spatio-temporal dependency module. We adopt a graph embedding method to map users' trajectory into a hidden space, capturing their sequential relation. In addition, we devise an auxiliary loss to learn the vectorial representation of her next location. Experiment results on two Foursquare check-in datasets and one mobile phone dataset indicate the advantages of our model compared to the state-of-the-art baselines. Source codes are available at https://github.com/urbanmobility/PG2Net.
Deep Modeling of Group Preferences for Group-Based Recommendation
Hu, Liang (Shanghai Jiaotong University) | Cao, Jian (Shanghai Jiaotong University) | Xu, Guandong (University of Technology Sydney) | Cao, Longbing (University of Technology Sydney) | Gu, Zhiping (Shanghai Technical Institute of Electronics &) | Cao, Wei (Information)
Nowadays, most recommender systems (RSs) mainly aim to suggest appropriate items for individuals. Due to the social nature of human beings, group activities have become an integral part of our daily life, thus motivating the study on group RS (GRS). However, most existing methods used by GRS make recommendations through aggregating individual ratings or individual predictive results rather than considering the collective features that govern user choices made within a group. As a result, such methods are heavily sensitive to data, hence they often fail to learn group preferences when the data are slightly inconsistent with predefined aggregation assumptions. To this end, we devise a novel GRS approach which accommodates both individual choices and group decisions in a joint model. More specifically, we propose a deep-architecture model built with collective deep belief networks and dual-wing restricted Boltzmann machines. With such a deep model, we can use high-level features, which are induced from lower-level features, to represent group preference so as to relieve the vulnerability of data. Finally, the experiments conducted on a real-world dataset prove the superiority of our deep model over other state-of-the-art methods.
GBPR: Group Preference Based Bayesian Personalized Ranking for One-Class Collaborative Filtering
Pan, Weike (Hong Kong Baptist University) | Chen, Li (Hong Kong Baptist University)
One-class collaborative filtering or collaborative ranking with implicit feedback has been steadily receiving more attention, mostly due to the "one-class" characteristics of data in various services, e.g., "like" in Facebook and "bought" in Amazon. Previous works for solving this problem include pointwise regression methods based on absolute rating assumptions and pairwise ranking methods with relative score assumptions, where the latter was empirically found performing much better because it models users' ranking-related preferences more directly. However, the two fundamental assumptions made in the pairwise ranking methods, (1) individual pairwise preference over two items and (2) independence between two users, may not always hold. As a response, we propose a new and improved assumption, group Bayesian personalized ranking (GBPR), via introducing richer interactions among users. In particular, we introduce group preference, to relax the aforementioned individual and independence assumptions. We then design a novel algorithm correspondingly, which can recommend items more accurately as shown by various ranking-oriented evaluation metrics on four real-world datasets in our experiments.